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"ALL i need" Branded content
2015

CLIENT: UBANK
AGENCY: THE MONKEYS
PRODUCTION COMPANY: BOMBORA FILM AND MUSIC CO.

This 45 minute documentary has had over 4.5 million views and started a national conversation about whether it's time to recalibrate the Australian Dream: do ever bigger houses and more and more stuff really make us happier? The cornerstone of UBank's 'All I Need' Project campaign, it was devised by multi-award winning agency The Monkeys.

AWARDS
 

WINNER:
- GRAND PRIX, BeFest, 2016
- GOLD, Best Branded Entertainment (Non-Fiction), BeFest, 2016

- SHORTLISTED for Best Branded Entertainment, The One Show, New York, 2017.
- SHORTLISTED for Best Innovation in Branded Entertainment, long form. The One Show, New York, 2017.
The One Show is one of the world's most prestigious awards competitions in advertising, design, interactive and branded entertainment.